Jon Rimmerman for The New York Times Magazine

All Images © Emily Shur

This past weekend I had a portrait of Jon Rimmerman of Garagiste in The New York Times Magazine.  Story here.  I am extremely self-critical, but I love this picture.  I love this picture so much because I loved this shoot so much.  Jon was the best subject I’ve photographed in a while.  He was so willing and so open minded.  Sometimes people will ask me how I got so-and-so to do this or that.  The answer is I never “get” anyone to do anything.  We, as photographers, can make suggestions, ask someone if they will do something specific, but when it all comes down to it, people do what they want to do or don’t do what they don’t want to do.  I am not going to perform a personality transplant in the span of a photo shoot.  It’s my job to make the subject feel comfortable enough to do whatever they feel like doing in a photograph and be ready when it’s time to capture the moment.  I’ve had a couple people ask me if this picture is the work of fancy computer shenanigans.  The answer is no.  This is natural light.  This is a natural moment.  This is what happens when you receive the gift of a great subject.

I didn’t know about Garagiste before the shoot (which is weird considering my oh so very deep love of wine), but the article is really interesting as is Jon’s approach to wine.  Very refreshing.  I have been enjoying the wine that Jon was gracious enough to give me after our shoot, and every bottle so far has been stellar.  Thank you Jon and Shira and Amy at The New York Times Magazine!

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